From pulling off outrageous YouTube pranks to building one of the most recognizable lifestyle brands in the creator economy, Kyle Forgeard has transformed himself from a Canadian college dropout into a multimillionaire entrepreneur. As co-founder of the NELK Boys and the Full Send brand, he has turned viral content into a diversified empire that now spans alcohol, fashion, live events, and even NFTs.

So, how much is Kyle Forgeard really worth in 2025, and where does his money come from? Let’s break down his net worth, income streams, and the risks and opportunities that come with being one of the most influential figures in digital media.

Kyle Forgeard’s Net Worth at a Glance

As of 2025, multiple sources estimate Kyle Forgeard’s net worth at around $25 million. This figure is a combination of his ownership stake in the Full Send merchandise line, his role in launching Happy Dad Hard Seltzer, advertising and sponsorship revenue from NELK content, and investments in ventures like the Full Send Metacard NFT project.

Main Sources of Income

Full Send Merchandise

The Full Send brand is more than just a catchphrase—it’s a lifestyle movement. Their apparel drops often sell out within hours, with single drops reportedly generating $1–2 million in revenue. With multiple releases each year, it’s estimated that Full Send merch brings in $20–25 million annually, with Kyle personally pocketing about $5–7 million after costs and splits with his partners.

Happy Dad Hard Seltzer

Launched in 2021, Happy Dad Hard Seltzer quickly became one of NELK’s biggest ventures. Industry insiders estimate annual sales at over $50 million by 2024. Given Kyle’s significant ownership stake, his cut could realistically be $8–10 million per year, making Happy Dad his single most lucrative income stream.

YouTube and Sponsorships

While YouTube demonetization limits direct ad revenue, Kyle and the NELK Boys make strong money from brand sponsorships and collaborations. Estimates suggest sponsorship deals alone generate $3–5 million annually, with Kyle personally earning $1–2 million from his share.

Full Send Metacard NFT Project

In 2022, NELK launched the Full Send Metacard NFT collection, selling 10,000 NFTs at roughly 0.75 ETH each (about $2,300 at the time). That sale generated more than $20 million total. After expenses and splits, Kyle likely pocketed around $2–3 million. However, ongoing value has been volatile, with criticism about underdelivered perks.

Investments, Appearances, and Miscellaneous

Kyle also earns from investments in startups, paid appearances at live events, and collaborations with other influencers. These side ventures are estimated to add $1 million or more annually to his income.

Properties and Lifestyle

Forgeard has reinvested some of his wealth in real estate and cars. Reports suggest he owns property in Southern California worth several million dollars, as well as high-end vehicles including a Lamborghini Huracán and a Range Rover. His lifestyle, showcased online, mirrors the “Full Send” philosophy of excess, success, and risk-taking.

Controversies and Setbacks

Kyle’s journey hasn’t been without bumps:

• YouTube demonetization – Costing NELK potentially hundreds of thousands of dollars per year.
• NFT backlash – The Metacard project generated millions but faced criticism for unmet promises, impacting trust.
• Legal risks – Prank videos have occasionally landed the group in legal hot water, though without major financial penalties so far.

Comparison with Other Creators

• MrBeast – Estimated net worth: $500M+. Much larger, but focused on philanthropy-driven content and large-scale ventures.
• Logan & Jake Paul – Estimated net worths: $40–50M each, driven by boxing, PRIME, and brand deals.
• Kyle Forgeard – At ~$25M, smaller than the biggest stars but remarkable for a prank-based channel that became a lifestyle empire.

Future Outlook

Kyle’s wealth could grow substantially if:

• Happy Dad expands to international markets, potentially doubling sales.
• Full Send merch moves into mainstream retail, boosting revenue consistency.
• New ventures—sports, entertainment, or beverages—catch on.

Conversely, controversies, regulatory issues, or shifts in fan loyalty could slow growth.

FAQs

What is Kyle Forgeard’s net worth in 2025? Around $25 million.

How much does Kyle make from Happy Dad? He is estimated to earn $8–10 million per year from his ownership stake.

How much does he make from merch? Roughly $5–7 million annually, depending on drop performance.

What was the NFT project worth? The Full Send Metacard sale grossed over $20 million, with Kyle likely netting $2–3 million.

What are Kyle’s other income sources? Sponsorships (~$1–2M/year), appearances, and investments (~$1M/year).

Conclusion

Kyle Forgeard’s estimated $25 million net worth reflects not only his success as a YouTuber but also his skill as a businessman. With Happy Dad and Full Send merch leading the way, and side projects like NFTs and sponsorships adding to the pile, Kyle has turned pranks into profit.

His story proves that creators can move beyond ad revenue and build full-scale brands. And while controversies and risks remain, Forgeard’s diversified empire suggests that his net worth is likely to grow in the years ahead.

---

Featured image source: Google