E-commerce growth outlook

KSA e-commerce was valued at ~US$24.7B in 2024 and is forecast to grow at ~12% CAGR through 2033.

A separate market view shows a 2024–2030 trajectory from ~US$15B → ~US$29B, reinforcing a double-digit growth narrative you can use for planning scenarios.

Saudi Arabia E-commerce Market Projection

How Saudis shop online

88% of people in KSA shopped online in the past 6 months; promotions (74%) and convenience (53%) are the top motivators; fashion is the leading category.

Around major sales events, digital channels dominate discovery and purchase behavior.

Digital payments: cards, wallets—and Mada

Card payments in KSA are projected to exceed US$160B in 2025, reflecting strong policy support for cashless commerce.

Mada (national debit network) processed ~US$52.6B in e-commerce sales in 2024, up 25.8% YoY—a concrete signal of online transaction depth.

In September 2025, SAMA confirmed Google Pay’s official launch in KSA and Alipay+ acceptance by 2026, widening wallet acceptance for consumers and merchants.

E-commerce Sales via Mada Cards

Actionable takeaways

Prioritize Mada acceptance alongside international schemes.

Monitor wallet share as Google Pay and Alipay+ roll out—use them to lift mobile checkout conversion.

BNPL is mainstreaming—plan your checkout accordingly

KSA’s BNPL market is estimated at ~US$1.54B in 2025, projected to reach ~US$2.48B by 2030 (CAGR ~10–11%).

Regionally, KSA+UAE accounted for ~US$7B BNPL transactions in 2024; ~33% of KSA’s population is registered with a BNPL platform—showing deep consumer familiarity.

Playbook

Offer BNPL at launch for AOV uplift and first-order conversion.

Test messaging around fee transparency and installment control—top concerns for value-seeking segments.

KSA BNPL Market Size

Category notes: fashion & malls still matter—alongside social and apps

Fashion remains a leading online category; monthly fashion e-commerce revenue was about US$114M in Aug 2025 (directional). Use this to plan seasonal peaks (Ramadan, Eid, back-to-school).

Shoppers are mindful and planful: they compare, hunt deals, and often stay with familiar brands—make trust signals (Arabic CX, returns, local reviews) prominent.

Compliance & packaging—watch the moving parts

Regulations evolve. Example: new packaging and labeling rules for fresh produce announced Sept 18, 2025—a reminder to stay current on sector standards.